Sign up

Learn More

What is Apothany?

Apothany is a beauty and fashion social media platform designed to revolutionise the digital experience.

We wanted to re-create the beauty and creativity of social media by focusing on designing a safe space for individual expression, creativity and content sharing to provide a more personal and fun experience for all.

When are you launching/when can I download the app?

Look out for the Apothany app coming September 2022 on the App Store and Google Play. Those that sign up now will be invited to the private beta before launch.

Will the app be available on the App Store and Google Play?

Yes, we will be launching on both iOS and Android devices.

What is Experts?

Experts is our groundbreaking feature that allows users to book one to one digital consultations for all things beauty with an expert of their choice right on the app! Whether you’re looking for an expert hairstylist to give you a few quick tips tricks before you go out to your big event or you’re looking for a dermatologist to give you advice on your acne breakout, we hope you’ll find the expert you’re looking for.

How can I become an expert on Apothany?

Experts are on the app by invitation and application only. If you’re an expert and you’d like to be invited onto the app, email us at and someone from the team will be in touch.